5 Marketing Strategies to Reach Gen Z

Who is General Z?

Different studies point to persons born between 1997 to 2021 as Gen Z. They are also known as Post-Millennials, iGeneration, or Homeland Generation.

Why are they a critical group to target in business?

When you compare them with the other generations, they are the largest group. They command a spending power of $140 billion in 2020.

  • They are exposed to the internet, so they know where to look, what they want, and how to get it.

#1. Highlight your business purpose, value, and mission

This is a group that values what a brand stands for. They are not intimidated by how much you are selling, but how that can help society.

#2. Encourage Entrepreneurial Values

This generation has seen their parents lose jobs, the housing market collapse, and have been affected by the current Covid-19, etc. So they know things can change.

How to tap them into your business

  • Show them how it works by taking them behind the scenes. For example, let’s say you are dealing with beauty products. You can show them where you source for them, pricing, and so on. That will make them identify with your business as they try to start their own.
  • Bond with them by instilling entrepreneurial qualities. Allow them to learn positivity, resilience, determination, and self-empowerment through your business.

#3. Build a community through brand trust

Let’s be honest. This is a generation that knows the internet in and out.

  • Interact with them by talking about things they love. If they love to talk about the new music in town, connect that to your product in a relatable manner. That way, you will expose your products to them and create a solid bond.
  • Always be on the lookout for new social media trends. This generation is fast to notice new things on social media. So make sure you are at the top of your game.

#4. Create content that has entertainment

According to research, most Gen Z spends 8 hours a day online. 54% of them spend that time accessing entertainment sites. They also do online shopping, games, etc.

How can you strategize to get them?

When you are creating your content, include entertainment to increase profile visits.

  • Make your texts short since they don’t enjoy spending the whole day on texts. Also, brief texts are easily readable on a mobile device.

#5. Reach to them through different platforms

We have highlighted that this is a generation that loves social media. So you will find them on almost all social media platforms. But the popular ones are Instagram, TikTok, Snapchat, Twitch, or even YouTube.

The strategy you can take

  • Explore the popular social media they visit. For example, they learn trends through Twitter. So table your products on Twitter addressing the latest trends in town.

Wrap Up

General Z depends so much on the internet for buying, education, entertainment, and communicating.

  • Encourage entrepreneurial values
  • Build a community through brand trust
  • Create content that has entertainment
  • Reach to them through different media platforms



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